Unless you’re Apple.Īmazon’s pricing structure cannot support low prices while paying Apple a 30 percent cut. Some retailers get more but as an average, there are few big margins in retail. That is exceptionally steep considering the average retailer works on anything between 5 and 15 percent. That includes both the app and in app purchases. One of the conditions of offering an app on iTunes is that Apple gets a 30 percent cut of everything you sell. Many of these hoops are to ensure quality and security and they benefit us, the user. Any developer or publisher who wants to sell and app with or without in-app purchases has a lot of hoops to jump through before they are allowed to appear on iTunes. As the owner of the entire iPhone ecosystem, Apple has everything locked down tight.
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